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Apple is borrowing a marketing tactic from Twitter pirates. The company made the unusual move of uploading the entire first episode of its series Silo to the social platform, allowing anyone there to watch the opening installment for free. The gambit follows Twitter’s move to allow longer video uploads for subscribers. The free episode may be worth checking out: Engadget found the Apple TV+ original series to be “simply transcendent sci-fi TV.”
Silo is based on the science fiction novel Wool by American author Hugh Howey. It takes place on a post-apocalyptic version of Earth, where what remains of humanity is confined to the Silo, a 144-story underground bunker that serves as a self-sufficient underground community. The citizens are told that the world outside the Silo is perilous, but questions arise about what truly lies beyond. It’s a clever premise that allows showrunner Graham Yost to explore the book’s themes about truth vs. fiction and information as power. Apple has reportedly renewed the series for a second season.
Rebecca Ferguson (Dune) stars as Juliette Nichols, an engineer who uncovers a web of secrets after her lover, George (Ferdinand Kingsley), is murdered. The series also stars Rashida Jones, David Oyelowo, Common, Tim Robbins and Harriet Walter.
Episodes one through nine of Silo are available to stream now on Apple TV+. The season finale (titled “Outside”) premieres this Friday.
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