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Ms. Aaron lists an email for brand inquiries on her TikTok profile and a link to her page on Linktree, a site that gathers her commercial affiliations into one place as a way to signal her as a tastemaker. Among the links is her Poshmark page, where she resells her clothing.
“It’s more generally accepted among people my age to speak to the camera and give product recommendations and that sort of thing,” Ms. Aaron said.
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